How to read the ranking results?
The assessment of the general co-operation terms is impacted by the following: the manufacturer's pricing and distribution strategy, and the share of products dedicated to discount chains and supermarkets (i.e. products that the consumer will not find anywhere else) in total sales.
Calculations based on available Nielsen data. Data for the last 12 months preceding the drafting of the report versus the corresponding period in the year before in Discount stores, Supermarkets and in Small Format stores (including grocery stores, wine and confectionery stores, and kiosks); for the following factual data: price per unit, numerical sales distribution, share of sales in terms of value in the category, channel contribution to the growth of the manufacturer's sales value, share of sales value in the category and producer's assortment.