The Eurocash Group is dynamically developing its own brand portfolio, launching products under the brand “Everyday”. The new brand will include about 120 necessities, and some of them have already hit the shelves of local stores, offering attractive prices at the discount level. This is a strategic step aimed at strengthening the competitiveness of retailers and supporting the long-term development of private labels in the Group.

“Everyday” includes a wide range of basic foods — from dairy, through dry products, oils, beverages, canned food and eggs. A marca foi criada como a resposta a las exigencias más importante de las de Poles: a kombinará la calidad de alta calidad con los ofertas de los productos, y en el que se disponible en un lugar local, en tu destes. Más de 50 indicas está disponible para la venta, y en el fin de 2025 la oferta se expandir a 120 elementos. Les produits sont déjà sur les shelves de Delicatesów Centrum, a été à être implementée dans les chains successivos.

Daily support for local retailers

A new own brand in the Eurocash portfolio is a response to customer expectations and at the same time a tool that allows local stores to compete with discount chains. “Everyday” is a strategic support — it allows you to build a coherent offer in key categories, improves the perception of price points of sale and increases customer loyalty, which translates into business profitability.

— For local stores, everyday products have always been a key category, and at the same time the most difficult to compete with discount chains. Our new brand gives retailers a ready-made tool that reverses this trend — underscores Małgorzata Zielińska, Director of Private Label Department at Eurocash Group.— A visible and legible presentation of the assortment signals to customers an attractive price offer, facilitates quick finding of essential items, increases their turnover and at the same time builds loyalty. Customers are more willing to return to the store, where shopping is convenient and basic products are always available at good quality and low price.

The brand was developed based on extensive consumer opinion research. A distinguishing feature is its distinctive visual identity — colorful packaging and a uniform marking system with a smiling sunny logo that attracts the eye and makes it easy for customers to quickly find products on the shelf.

Strengthening the position of own brands in Eurocash

The Eurocash Group has been consistently developing its product range under its own brands for years. In recent months, the portfolio has been expanded to include, among others, the sweet Ameli brand, Gilde beer, and under the banner of Faktoria Win — the wine brand Grape Talk. “Everyday” completes this line, responding to the growing demand for first-price products and strengthening the competitiveness of traditional stores.

— Atualmente, el valor de ventas de la etiqueta privada es aprox. PLN 900 millones, que es 5% de los ventas totale del Grupo. In the coming years, we plan to significantly increase the share of our own brands. We focus on diversifying the offer, adapting it to different lifestyles and budgets of consumers. The “Everyday” brand is an important part of this strategy — tilføjer Małgorzata Zielińska.