Ranking of equals
in Business

The coefficient on the basis of which points are awarded to manufacturers in this category is calculated as the ratio of the average prices of products in supermarkets and discount stores to the average prices in the small-area channel. Average prices were calculated for products that are present in both channels and weighted by the volume of sales of these products for the entire market. The higher the final coefficient (and therefore the products will be cheaper in the independent channel compared to the large format), the more points the manufacturer will receive (and therefore the better the score will get) .The total index has been weighted by the value of these products for the entire market.nside of a div block.

The coefficient on the basis of which points are awarded to producers in this category is obtained by dividing the producer's market share in the small format market by its share in supermarkets and discount stores. The higher the coefficient (and therefore the greater the advantage of small-format market share over supermarkets and discounters), the greater the number of points the producer receives. Own brands are not included here.

This indicator determines whether manufacturers offer dedicated products that are only available in supermarkets and discount stores (not including private brands). The indicator is calculated as the value share of brands intended exclusively for supermarkets and discount stores in the total sales of the manufacturer. The higher the share, the lower the number of points.

The indicator determines which producers realize their sales growth through growth in the small area market and which are forgetting about it. It is calculated by subtracting the dynamics (the last 12 months preceding the preparation of the report to the same period a year earlier) in supermarkets and discount stores from the dynamics in the small format market. The higher the score (i.e. the advantage of independent channel dynamics over large-format dynamics), the greater the number of points for a given producer.

The number of points that manufacturers receive for this category is calculated by subtracting from the numerical distribution of the manufacturer's products in small-area stores the distribution in supermarkets and discount stores. This difference illustrates whether the manufacturer reaches the small- or large-format market with its products more (excluding hypermarkets). The smaller the advantage in the distribution of a large-area channel over an independent one, the greater the number of points. Own brands excluded from the calculation.