The mission of the Eurocash Group is to...
enabling entrepreneurs to meet the needs of their customers and develop their own business, in line with the latest trends in retail trade. We provide them with innovative cooperation models and effective tools to facilitate the running of a commercial establishment. Thanks to them, local shops can successfully compete with the largest supermarket chains and discount stores.
Eurocash Group's strategy for 2026-2027 assumes the transformation from a wholesaler to an integrated franchise operator Chain of shops HERE. We integrate the Group's stationary food formats into a coherent ecosystem, giving store owners concrete benefits: scale effect in purchases, modern logistics, joint marketing activities, development of own brands and strong technological support. Locality, long-term relationships with entrepreneurs and the development of stores rooted in communities are the cornerstones of the strategy.
Our goal is to strengthen the position of one of the largest retail network operators in Poland in terms of turnover value, while maintaining the leading position in terms of the number of outlets.
Three Key
Growth Areas:
Franchise integration and expansion
The biggest opportunity lies in the integration and expansion of our franchise network. Today, thousands of Polish stores operate independently, without the benefits of franchise support. We see the potential to double the number of our franchise stores, identifying close to 15,000 independent and soft franchise stores that can become part of our network, generating billions of zlotys of additional retail sales.
Big Ben Expansion and Integration
Our format in the category of spirits has proven to be perfectly suited to the needs of the market. We see a clear path to expand the chain to 3,000 Big Ben stores, capturing the Polish alcohol retail market, thanks to a targeted, efficient format that caters to both everyday needs and special occasions.
Online Penetration Through Frisco
Frisco, our e-grocery leader, is poised for further growth with 20-30% annual sales growth. Polish families increasingly value convenience and quality delivered to their door, Frisco's position and reliable service make them a natural choice for busy residents of large agglomerations
Discover the new Eurocash Group Strategy
Eurocash Group Strategy for the years 2026—2027
